Hooking your audience
I was impressed with RTB’s new headquarters at Sungai Akar (forget the nearby dumping site). Such a high-tech structure both on its outer and inner building. Sections will start to move this August as reported by the media but did not mention on what’s going to happen to the current building in Bandar.
Anyway, I have put up an earlier post on RTB when the station changed its format for its two channels. RTB will always be in my heart. Just a bit sad that this national Tv station of ours is really in dire need to compete for audience. I know the producers there have been working hard to produce quality materials but who’s watching?
While ‘accidentally’ clicking the remote, my family and I were impressed to watch an RTB programme the other evening on the making of a remote-control speed boat by a local. Not only the younger children were astonished but we, the adults as well. We could not believe that a Bruneian could also produce such a beautifully-made remote-control speed boats with such creativity. My older brother commented that we should watch RTB so we know what’s happening in Brunei. That was when we started to argue that RTB should do more to ‘market’ its programme.
The best Tv programme as far as I can remember is ‘Brunei Siuk’ with its ever-witty presenter, Mahathir. Am sure all Bruneians love it.
I hope RTB would focus its strategy to be customer-based, maybe they have done that through their Commercial Section but I think its insufficient. Recruit more graduates with marketing or the right skills and offer the best package and I am sure people would stay on and get motivated.